For anyone growing up in Minnesota in the late 1950s and 1960s probably remembers Gold Bond Stamps in their homes, a loyalty program from area grocery stores and other retailers.
Next to recipes, newspaper clippings and school papers, my mother had booklets to be filled in with Gold Bond Stamps to be redeemed for merchandise. One of the chores she gave her six children was to sit at the kitchen desk, lick the currency-like stamps and place them on the booklet squares before mailing them with her redemption selections to the Gold Bond Stamp Redemption Center on Nicollet Avenue in Minneapolis. Weeks later packages would arrive in the mail with merchandise she redeemed for her loyalty to her neighborhood grocery store.
When our mother passed away, some of the items we sorted through were Gold Bond Stamp redemption products, including full sets of silverware and dishware that are now in the homes of her children and grandchildren. Gold Bond Stamps was a regional program of the Carlson Companies that declined in the 1970s and early 1980s and about the same time we left our parents home for college. Today, loyalty programs are prolific because of online apps and promotions. While there is a simplicity to this practice today, the number of programs, remembering passwords, and the vastness of participants in the same program, are far from simple.
I prefer entering simple, local incentive programs and contests because of the ease and small celebrations they create between neighbors and community. Recently, my husband called me from his office to tell me he heard from our local butcher that I had won a recipe contest from our local electric and broadband coop asking to submit a favorite fall recipe. I quickly located the cooperative newsletter and there on page seven was the winning Caramel-Crowned Pumpkin Squares recipe I submitted and for which I received $10 off my utility bill. This effortless task had some take aways:
I’m now waiting for a Thanksgiving contest I entered for our local propane company to get $25 off our bill and to celebrate the news with others.
Happy Thanksgiving and enjoy the winning recipe!
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